Research and Discovery Standards

Project Overview
In this project, the design team was tasked with creating a standard for generating user personas after user tests and client interviews.
My Contributions
On this project, I collaborated with the UX Design Team to interview users, generate user personas and create a design template.
Process Overview
  • Interviewed existing clients to gather data.
  • Collaborated with UX Design Team to compile role specific data.
  • Defined user roles.
  • Created sketches, wireframes and high fidelity mockups of persona template.
  • Presented designs to stakeholders, gathered feedback and suggestions.
  • Finalized design.
  • Created guidelines and documentation for generating future personas.
User Interviews
In order to get direct feedback from the end user and hear their pain points firsthand, I conducted a series of remote user interviews with numerous users of the current application.

From this data I was able to formulate a problem statement that summarized the clients needs and clarified the design initiative.
Define User Roles
After gathering data from user research and interviews, I was able to identify key user roles, vital to creating s user persona.
User Persona and Empathy Map
In order to get direct feedback from the end user and hear their pain points firsthand, I conducted a series of remote user interviews with numerous users of the current application.

From this data I was able to formulate a problem statement that summarized the clients needs and clarified the design initiative.

I'd love to hear from you!

Feel free to reach out at anytime! Whether it's about a new opportunity or suggestions for improvement, I am always willing to chat.

devaun.drobinson@gmail.com

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